Fresh & Easy Closing? Well, Forget All That

The Tesco-owned market is mass-emailing a change of heart.

Remember when Fresh & Easy markets said they were giving up the food fight? Remember when they said they were selling or closing their stores? Remember when the San Diego attorney general found their pricing a bit troubling?

Well, forget all that.

The management of the Tesco-owned stores, which has locations in Temecula and has mass-emailed the following:

Thank you for being a Friend of Fresh & Easy. We wanted to reach out to you to address numerous news and online reports about the future of our stores. 

Our parent company Tesco is conducting a strategic review of Fresh & Easy - they're looking at all options to find the best outcome for the neighborhood market that you - and we - have come to love. While we don't know exactly what that outcome will be, or if Tesco will continue to own the company, we're confident that Fresh & Easy can continue to be your favorite market.

We want to assure you: we don't have plans to close stores. We're still committed to providing delicious, wholesome and affordable food every day. We're still Fresh & Easy; open for business with everything that you enjoy about our store, with even more exciting things to come. That's why we're going to keep on fighting the good food fight.

Now, more than ever, we appreciate your energy in our stores and being able to share a smile with you. We look forward to seeing you soon and thank you for your continued support.

The Fresh & Easy Team

Locally, the chain at one time planned to open a second Murrieta location on Nutmeg Street and Jackson Avenue. There were no immediate plans to open that store, Patch previously reported.

Katie Rucker February 01, 2013 at 11:50 PM
Their stuff is sooo expensive though, and they have locations in Hemet and Vista. They are just not good at choosing locations for their store! Murrieta and Temecula makes a little more sense, but they're still expensive.
Mr. Logical February 02, 2013 at 01:04 AM
Compare prices with Ralphs, Albertsons and Vons and you won't think 'their stuff is sooo expensive'. Fresh & Easy has a lot of good prices on certain items and it's easy to get in and out.
sherie mcallister February 02, 2013 at 01:43 AM
I shop at the Hemet store frequently and don't find their prices high. I also do not shop at wal mart. I feel they are comparable to Trader Joes.
Stewart February 02, 2013 at 01:43 AM
I on the other hand have found F&E to have better prices than all the other stores, often times up to 1.50 to 2.00 cheaper on things I buy. They also have a great selection if gourmet & European foods. They make it really easy to entertain. My guests always ask where did you get this or where did you get that and I find myself repeating "at Fresh & Easy!"
Alek J Hidell February 02, 2013 at 02:14 AM
It is a British run firm--the stores are small, cramped, the selection is small, the prices are high, and you have to bag gorceries yourself. The Murrieta store is smelly, too. I don't see the attraction.
Fauntleroy Murphy February 02, 2013 at 03:31 AM
I love F&E and don't find it to be too expensive. I use like an over-sized 7/11. I don't do my massive shopping there but I do stop multiple times per week. I don't think their market is to people with huge shopping lists.
paul February 02, 2013 at 04:09 AM
I too like F & E for certain things. We've gotten some great deals on items there. i hope they stay in business! Stewart - I appreciate your savings analysis...1.50 and 2.00 seem so scientific! Sig figs. I'm being serious.....and I agree!
Mike February 02, 2013 at 05:38 AM
I just want a Super Walmart in Murrieta.
JJ Mclure February 02, 2013 at 02:51 PM
Warren Buffet own a big share of it. It has to be expensive to pay taxes from obama.
Miss Pacman February 02, 2013 at 03:41 PM
I am so happy they are going to stay open. I shop there at least once a week. They have good deals, and they send out coupons every week which makes it even better. I am not a Walmart shopper, so these prices are not over the top to me. You want to see expensive, go to sprouts!
In propria persona February 02, 2013 at 04:21 PM
Closing stores? What about opening the one on Nutmeg in Murrieta? That might be a better business plan than paying rent on an empty building.
Michael February 03, 2013 at 02:59 AM
What are they building on the corner of Clinton-Keith and Nutmeg?
AnnieB February 03, 2013 at 07:57 AM
The one on Nutmeg is in the CVS pharmacy lot, nearest cross street is Jackson Ave. you can't meet the F&E eyesore that has been sitting there, with its lights on, for over a year now. I find it incredible wasteful to be using up resources like electricity, when its not doing anything. I say put in a Trader Joes in that building!!
AnnieB February 03, 2013 at 07:57 AM
*miss, (not "meet)
That Temecula Guy February 04, 2013 at 03:31 PM
Was glad to see this. For the price of a fast-food meal, you can run into F&E and get a healthy meal instead.


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